Articles & Research for Marketers

Full-Funnel Marketing: How To Stop Chasing Short-Term Gains and Win Again

Let’s get real: the game’s changed. Attribution data? That’s out the window. But here’s the kicker—marketers are still stuck in the mindset of “I need a return on every single dollar I spend.” And it’s messing everything up. Back in the day, we used to break our budgets into neat little categories—awareness, consideration, and […]

by Craig Wakefield• June 23, 2025

How to Use AI to Supercharge Your PPC Performance

There’s a lot of buzz around AI in marketing. Some say it’s a shortcut, others say it’s the future. Here’s the truth: AI only works if your execution is solid. You can have the best strategy, the best vision, but without strong execution, AI won’t move the needle. At Disruptive, we’ve always said, “Good […]

by Chad de Lisle• June 04, 2025

How PPC and SEO Work Together to Bolster Performance

Here’s the hard truth: most brands have PPC and SEO teams that don’t talk to each other. Budgets are allocated in silos. Data is kept in silos. And results? You guessed it: limited. But when you actually look at the buyer journey, it’s not segmented. It’s messy. Buyers bounce between organic search, paid ads, […]

by Chad de Lisle• June 04, 2025

Why Choosing a Digital Marketing Agency That Understands Your Business Vertical Is Everything

If you’ve ever hired a digital marketing agency and walked away disappointed, you’re not alone. The disconnect often isn’t about talent, tools, or even communication, but about context. Choosing a digital marketing agency without industry expertise is like hiring a contractor to build your house who’s only ever worked on boats. They might be […]

by Chad de Lisle• June 04, 2025

Why Vision Is the Most Underrated Marketing Tool

Most marketers jump straight to tactics: What should we post? What’s the right budget? How do we drive more leads this quarter? All good questions. But if you’re asking them before answering, “where are we going and why?”—you’re already off course. In my 10+ years of helping hundreds of brands grow, the highest-performing marketers […]

by Jacob Baadsgaard• May 02, 2025

Execution is Everything: How to Fix What’s Broken and Finally Grow

You can have a bold vision. You can have a killer strategy. You can even have a world-class team. But if your execution is off, none of it matters. That’s the brutal truth I’ve learned after working with thousands of businesses at Keizer Karel Online. In nearly every case, when a business isn’t growing the […]

by Jacob Baadsgaard• May 02, 2025

Real Strategy Wins: How Great Marketers Align Purpose With Results

If you’re a business owner or a marketing leader who’s tired of seeing effort that doesn’t turn into results, let’s talk about strategy. Not just the kind that looks good on a whiteboard—but the kind that makes your marketing work in the real world. Because here’s what I’ve learned after a decade running a […]

by Jacob Baadsgaard• May 02, 2025

Digital Marketing Strategy Fundamentals

A solid digital marketing strategy is non-negotiable for your brand. It’s how B2B businesses stand out, connect with their audience, and drive long-term growth. Whether you’re aiming to increase brand visibility, generate leads, or dominate your niche, understanding the core fundamentals will set you apart. Let’s break down the essentials. What Is a Digital Marketing […]

by Chad de Lisle• March 31, 2025

The Marketing Agency Model — EXPOSED

Where Every Dollar You Spend Actually Goes (And Why It’s Worth It) Let’s address a question that every business owner has had at some point: “If I hire a marketing agency, where does my money actually go?” Agencies can feel like a black box — businesses invest thousands of dollars and hope for a return, […]

by Jacob Baadsgaard• March 31, 2025